PENFED // LUNCH

CAMPAIGN: “Whether You’re In Uniform or Not…”

Formerly known as Pentagon Federal Credit Union, PenFed was initially created to serve U.S. military members and veterans of all branches… but now anyone can become a member. Trouble is, people still think it’s just for military members. They came to us to create a memorable campaign announcing PenFed had great rates for everyone.

Can I please get an order of the chicken paillard with a side of 2% cash back?

… also, I’ve never laughed harder in my life than working with our waiter, who’s a member of the Groundlings.

CW: RACHEL KOREN

CD: CHRIS MARTIN

ECD: PAUL FIX

PRODUCER LEAD: ALEX MCGUINNESS

DIRECTORS: DOCTER TWINS

EDITOR: WILL HASELL (ARCADE)

AGENCY: DIMASSIMO GOLDSTEIN