A.I. x GOLF //
PUMA GOLF
MALBON GOLF
J. LINDEBERG GOLF
Over the years, I’ve learned that time, costs and logistics quickly add up when you’re trying to pull off big, bold campaigns and bring your ideas to life.
So I turned to A.I. to take Malbon to a small village in Tuscany, J. Lindeberg to the hills of Sweden and a puma cub on set for PUMA Golf, all from my laptop in Scottsdale, Arizona.
TOOLS USED: MidJourney, Nano Banana, OpenArt, Higgsfield, ChatGPT & Adobe Firefly
‘IN THE HEART’
PUMA GOLF
The puma cub in the campaign is a way for the viewer to be transported back to their days as a child, with not a worry in the world. You played the game with love, passion and curiosity. The campaign is a reminder to go back to those beautiful days and live life young again.
‘ALL WALKS TO THE GREEN’
MALBON GOLF
Set in the foothills of a small Tuscan village, ‘All Walks’ is a lyrical spin on the idea that no matter your story, you can step onto the course. The campaign aligns strongly with Malbon’s mantra of “making the green the common ground.”
Villages in Italy are renowned for their sense of community, which lent itself to a natural transportation from the CA-based brand.
‘WHERE THE WIND TAKES US’
J. LINDEBERG GOLF
The beautiful game of golf can take us all over the world to the most unexpected places. In a nod to J. Lindeberg’s Swedish roots, this campaign was transported to the stunning Swedish countryside.
The Nordic elements are not something to battle, but something to embrace, as they take our golfers from shot to shot. They’re more than well-equipped and the apparel feels right at home in comfort and in style. Where will the wind take you next?
