A.I. x GOLF //
MALBON GOLF
J. LINDEBERG GOLF
Over the years, I’ve learned that time, costs and logistics quickly add up when you’re trying to pull off big, bold campaigns and bring your ideas to life.
So I turned to A.I. to take Malbon to a small village in Tuscany and J. Lindeberg to the hills of Sweden, all from my laptop in Scottsdale, Arizona.
TOOLS USED: MidJourney, Nano Banana, OpenArt, Higgsfield, ChatGPT & Adobe Firefly
‘ALL WALKS TO THE GREEN’
MALBON GOLF
Set in the foothills of a small Tuscan village, ‘All Walks’ is a lyrical spin on the idea that no matter your story, you can step onto the course. The campaign aligns strongly with Malbon’s mantra of “making the green the common ground.”
Villages in Italy are renowned for their sense of community, which lent itself to a natural transportation from the CA-based brand.
J. LINDEBERG GOLF
‘WHERE THE WIND TAKES US’
The beautiful game of golf can take us all over the world to the most unexpected places. In a nod to J. Lindeberg’s Swedish roots, this campaign was transported to the stunning Swedish countryside.
The Nordic elements are not something to battle, but something to embrace, as they take our golfers from shot to shot. They’re more than well-equipped and the apparel feels right at home in comfort and in style. Where will the wind take you next?
